iHeartMedia
Dollar General Literacy Foundation
iHeartMedia × DG Literacy Foundation

59 million adults struggle to read.
Let's change that.

We fund literacy programs in Dollar General hometown communities — and broadcast the fight across America's airwaves. Stand up. Chip in. Read loud.

Source: Program for the International Assessment of Adult Competencies (PIAAC) — a large-scale international skills survey conducted by the OECD and reported by the U.S. Department of Education's National Center for Education Statistics (NCES).

Start here
Be loud for literacy

Choose your path and start making moves. Every click connects you to tools, programs, and grant opportunities that help learners and programs shine brighter.

Explore Programs →
20M+
Learners served since 1993
30+
Years of funded work
$292M
Awarded since 1993
100%
Of proceeds to mission work

How it works

01
You shine
Grab your glasses, explore grant programs, and spread the movement.
02
We grant
Funding supports literacy programs at schools, libraries and nonprofit organizations.
03
We go loud
iHeartMedia airs the campaign on hundreds of stations, inspiring the next wave of donors.
The Yellow Glasses Project

Where it goes

Bright yellow sunglasses are the vibrant, iconic symbol of the Dollar General Literacy Foundation. During the back-to-school season, they're available at participating Dollar General stores — and 100% of proceeds benefit the Foundation's mission work.

$2
Per pair, at participating Dollar General stores
100%
Of proceeds to the Foundation's mission work
Buy a pair for $2Wear them loudShare #ShineBrighter

FAQ

All funds raised support the Dollar General Literacy Foundation’s mission of helping individuals of all ages take their next step on their educational journey through grants to local literacy efforts at nonprofit organizations, schools and libraries.
This campaign is a partnership between iHeartMedia, which amplifies the message across hundreds of radio stations nationwide, and the Dollar General Literacy Foundation, a nonprofit organization that has awarded more than $292 million to literacy efforts across the country since 1993.
Grants support schools, public libraries and nonprofit organizations in Dollar General hometown communities. The Foundation funds programs that serve students of all ages. Visit dgliteracy.org to find out more.